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The Importance of Market Reports in the African Gambling Industry

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As the Gambling industry in Africa continues to grow and evolve, new opportunities are emerging for both local and international operators. However, entering this dynamic market without proper research and understanding can be a risky endeavor.

This is where market reports come into play, serving as an essential tool for any business looking to establish or expand its presence in the African gambling sector. In this article, we’ll explore the critical importance of market reports and how they can help you make informed decisions when venturing into the African gambling market.

 

Understanding the African Gambling Landscape

Africa is a vast continent with 54 countries, each with its unique gambling regulations, cultural attitudes, and market dynamics. The gambling industry across the continent is far from homogeneous, with significant variations in legal frameworks, player preferences, and technological infrastructure from one country to another. For instance, while South Africa has a well-established and regulated gambling market, other countries like Ethiopia are still in the process of developing comprehensive gambling legislation.

Given this complexity, a one-size-fits-all approach to entering the African gambling market is unlikely to succeed. This is where market reports become invaluable, providing detailed insights into specific countries or regions within Africa.

 

Key Benefits of Market Reports

  1. Regulatory Insights

One of the most crucial aspects of any gambling operation is compliance with local regulations. Market reports offer in-depth analysis of the regulatory landscape in different African countries, helping you understand:

 

– Current gambling laws and regulations

– Licensing requirements and procedures

– Taxation policies

– Upcoming legislative changes

For example, a market report might reveal that Kenya has recently introduced new regulations for online betting, requiring operators to obtain specific licenses and adhere to strict responsible gambling measures. This information is crucial for any company planning to enter the Kenyan market.

 

  1. Market Size and Growth Potential

Market reports provide valuable data on the current size of the gambling market in different African countries and projected growth rates. This information helps you assess the potential return on investment and identify the most promising markets. For instance, a report might show that the Nigerian sports betting market is experiencing rapid growth due to increasing smartphone penetration and a young, sports-enthusiastic population.

 

  1. Consumer Behavior and Preferences

Understanding local player preferences is crucial for tailoring your offerings to the target market. Market reports offer insights into:

– Popular gambling activities (e.g., sports betting, casino games, lotteries)

– Preferred betting channels (retail vs. online)

– Average bet sizes and frequency

– Demographic information of gamblers

 

For example, a market report might reveal that in Ghana, football betting is extremely popular among young males aged 18-35, with a preference for mobile betting platforms.

 

  1. Competitive Landscape

Market reports provide a comprehensive overview of existing operators in the market, their market share, and strategies. This information is crucial for:

– Identifying potential competitors

– Understanding successful business models

– Recognizing gaps in the market that you could potentially fill

 

For instance, a report on the South African gambling market might highlight the dominance of certain casino operators in the land-based sector, while also pointing out opportunities in the underdeveloped online gambling space.

 

  1. Technological Infrastructure

The state of technological infrastructure varies greatly across African countries and can significantly impact the success of online gambling operations. Market reports offer insights into:

 

– Internet penetration rates

– Smartphone adoption

– Popular payment methods

– Availability and reliability of mobile networks

 

This information is crucial for developing appropriate platforms and payment solutions. For example, a report might show that mobile money services like M-Pesa are widely used in Tanzania, suggesting that integrating such payment options would be essential for success in that market.

 

  1. Economic and Political Factors

Broader economic and political factors can have a significant impact on the gambling industry. Market reports provide analysis on:

 

– GDP growth rates

– Currency stability

– Political climate

– Socio-economic factors affecting gambling behavior

 

For instance, a report might highlight how economic challenges in Zimbabwe have affected disposable income and, consequently, gambling spending patterns.

 

  1. Cultural Attitudes and Social Acceptance

Gambling attitudes can vary significantly across different African cultures. Market reports offer insights into:

 

– Cultural perceptions of gambling

– Religious influences on gambling behavior

– Social acceptance of different forms of gambling

 

This information is crucial for developing culturally sensitive marketing strategies and responsible gambling measures. For example, a report might reveal that in predominantly Muslim countries like Morocco, there’s a higher acceptance of skill-based games compared to games of pure chance.

 

  1. Future Trends and Opportunities

Market reports don’t just provide a snapshot of the current situation; they also offer forecasts and analysis of future trends. This could include:

 

– Emerging technologies in the gambling sector

– Shifting player preferences

– Potential regulatory changes

 

For instance, a report might predict a growing trend toward esports betting in South Africa, providing operators with the opportunity to prepare and position themselves in this emerging market segment.

 

Making Informed Decisions with Market Reports

 

Armed with the comprehensive insights provided by market reports, gambling operators can make informed decisions about:

 

  1. Market Entry Strategy: Deciding which African countries to enter and in what order.
  2. Product Offering: Tailoring game portfolios and betting options to local preferences.
  3. Technology Investment: Determining the most appropriate platforms and payment solutions for each market.
  4. Regulatory Compliance: Ensuring all necessary licenses and compliance measures are in place before launch.
  5. Marketing Approach: Developing culturally appropriate and effective marketing strategies.
  6. Risk Assessment: Identifying potential challenges and developing mitigation strategies.

 

As you consider entering or expanding in the African gambling market, don’t underestimate the power of comprehensive market research. At Genius Gaming Consult, we specialize in providing in-depth market reports tailored to the unique needs of gambling operators in Africa.

 

Our team of experts combines local knowledge with global industry expertise to deliver actionable insights that can drive your success in this dynamic market. Whether you’re looking to enter a new African country, launch a new product, or optimize your existing operations, our market reports can provide the foundation for informed decision-making.

 

Don’t leave your African gambling venture to chance. Visit www.geniusgamingconsult.com today to learn more about our market report services and how we can help you navigate the complex but rewarding African gambling landscape. Let us be your guide to unlocking the full potential of the African gambling market.

 

Author: Nasif K Balinda

Woman in distress putting her arms on her head at a roulette table, as a consequence of gambling addiction

Empowering Africans to Overcome Gambling Addiction

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Imagine a life where the thrill of a potential win is overshadowed by the crushing weight of debt, strained relationships, and a sense of hopelessness. This is the reality for many Africans struggling with gambling addiction. As the global gaming industry continues to grow, Africa has become a prime target for online betting sites, lotteries, and casinos. While some people can gamble responsibly, others find themselves trapped in a vicious cycle of addiction.

Gambling addiction, also known as ludomania, is a recognized mental health disorder that can have devastating consequences on individuals, families, and communities. In Africa, the problem is further complicated by limited awareness, inadequate support systems, and a general reluctance to seek help.

So, how can we empower Africans to overcome Ludomania? It begins with understanding the problem, recognizing the signs, and seeking help.

Recognizing the Signs of Gambling Addiction

Gambling addiction can be subtle, and it’s essential to identify the warning signs early on. Do you or someone you know:

  • Spend more money on gambling than intended?
  • Try to control or cut down on gambling, but can’t?
  • Feel irritable or restless when trying to stop gambling?
  • Use gambling as a way to escape from problems or negative emotions?
  • Lie about gambling habits or hide evidence of gambling?
  • Gamble to the point of jeopardizing relationships or work?
  • Use gambling to cope with stress, anxiety, or depression?

If you’ve answered “yes” to several of these questions, it may be time to seek help.

Conquering Gambling Addiction in Africa: Strategies for Success

  1. Seek Professional Help: Cognitive-behavioral therapy (CBT) and motivational interviewing (MI) are effective therapies for addressing gambling addiction. Look for licensed therapists or counselors specializing in gambling addiction.
  2. Support Groups: Join a support group, such as Gamblers Anonymous (GA), to connect with others who are struggling with addiction. Sharing experiences and receiving guidance from peers can be incredibly empowering.
  3. Self-Help and Education: Learn about gambling addiction, its consequences, and strategies for overcoming it. Websites, books, and documentaries can provide valuable insights and resources.
  4. Family Support: Educate loved ones about gambling addiction, and encourage them to seek help if they’re struggling with their own addiction. A supportive family environment can make a significant difference in the recovery process.
  5. Alternative Activities: Engage in hobbies, sports, or creative pursuits that bring joy and fulfillment. This can help distract from the urge to gamble and provide a sense of purpose.
  6. Budgeting and Financial Planning: Create a realistic budget and prioritize essential expenses over discretionary spending. This can help reduce the temptation to gamble and alleviate financial strain.
  7. Blocking and Exclusion: Utilize online tools and apps that block gambling websites or exclude users from participating in online gambling activities.

African Initiatives and Resources

Several organizations are actively working to address this issue in Africa:

  • The Responsible Gaming Council (RCG) promotes responsible gambling practices and provides resources for those struggling with addiction.
  • Gamblers Anonymous (GA) offers support groups and resources specifically tailored to the African context.
  • The National Council on Problem Gambling (NCPG) provides education, advocacy, and research to address problem gambling.

Real-Life Examples

Meet Marzz who shares his story on gambling addiction, he said “I’m sharing my story in hopes of helping others who may be struggling with the same secret. I’ve been battling a gambling addiction, which has led me down a dangerous path of chasing losses. I once lost three months’ worth of salary to online betting, and the shame and guilt I felt were overwhelming. Despite the negative consequences, I continued to gamble, fuelled by the false hope of recouping my losses and achieving instant wealth. But the cycle only led to more financial and emotional pain” as reported by Nairaland Forum

Breaking the Cycle of Shame and Silence

Gambling addiction in Africa is a complex issue, but it’s not insurmountable. By acknowledging the problem, seeking help, and supporting one another, we can overcome the stigma surrounding addiction and work towards a brighter future.

Remember, you are not alone in this struggle. Seek help, and together, let’s break the cycle of shame and silence surrounding gambling addiction in Africa.

Author: Nasif K Balinda

Live Casino

Live Casino in Africa: Unlocking the Benefits, Overcoming the Challenges

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Live casino is a type of online casino that offers real-time gaming experiences to players. It allows players to participate in live games, such as blackjack, roulette, baccarat, and poker, through a live video feed, which is streamed from a physical casino or a studio. Players can place bets and interact with the dealers and other players in real-time, creating an immersive and social gaming experience.

Live casino has gained popularity globally, including in Africa, due to its convenience, flexibility, and realism. Here are some reasons why live casino can be beneficial for players in Africa:

1. Convenience: Live casino allows players to access their favorite games from anywhere, at any time, as long as they have a stable internet connection.

2. Authentic experience: Live casino provides an authentic gaming experience, similar to playing in a land-based casino. Players can interact with dealers, see the game unfold in real-time, and experience the excitement of a live casino environment.

3. Social interaction: Live casino allows players to interact with other players and dealers, creating a social and engaging experience. This is particularly important in Africa, where socializing and community are highly valued.

4. Security and fairness: Live casino games are typically regulated by reputable authorities, ensuring that they are fair and secure. This provides players with confidence and trust in the gaming experience.

5. Variety of games: Live casinos offer a wide range of games, including popular games like roulette and blackjack, as well as international games like baccarat and poker.

6. Promotions and bonuses: Live casinos often offer promotions and bonuses, which can enhance the gaming experience and provide players with more value for their money.

7. 24/7 availability: Live casinos are available 24/7, allowing players to play at a time that suits them.

However, it’s essential to note that live casinos also have some limitations and challenges, particularly in Africa. These include:

  • Internet connectivity: A stable and fast internet connection is required to play live casino games, which can be a challenge in some African countries where internet infrastructure is limited.

 

  • Language barriers: Live casino games may not be available in local languages, which can create a barrier for players who are not fluent in English or other widely spoken languages.

 

  • Currency and payment issues: Players in Africa may face challenges when depositing and withdrawing funds, as not all payment methods are available or supported in their region.

 

  • Regulation and licensing: The online gaming industry in Africa is not always well-regulated, which can lead to concerns about the legality and safety of live casino operations.

To address these challenges, live casino operators are working to improve their services, including:

1. Partnering with local operators: Live casino operators are partnering with local operators in Africa to offer games that cater to local preferences and languages.

2. Improving Internet infrastructure: Operators are investing in improving Internet infrastructure in Africa to ensure that players have a seamless gaming experience.

3. Offering localized payment options: Operators are offering localized payment options, such as mobile money and e-wallets, to make it easier for players to deposit and withdraw funds.

4. Obtaining local licenses: Operators are obtaining local licenses and complying with regulations to ensure that their operations are legal and safe.

In conclusion, live casinos present a compelling option for African players, offering a unique blend of convenience, authenticity, and social interaction.

To ensure a seamless gaming experience, players need to conduct thorough research, select a reputable provider such as Creed Roomz or SA Gaming, and maintain a stable internet connection and suitable payment options.

If you require guidance on finding the right operator or provider or are interested in launching Live Casino operations and need expert advice, please do not hesitate to contact us at info@geniusgamingconsult.com. Our team is dedicated to providing support and expertise to ensure your success in the gaming industry.

Author: Nasif K Balinda

Photo showing casino chips on a laptop with a world map showing Africa in the middle

Online Gambling in Africa: What you should know

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Understanding the online gambling industry in Africa involves recognizing its potential for growth, unique challenges, and opportunities. Here are key points to consider:

1. Market Growth and Potential
– The projected revenue of US$1.85 billion by 2024 and an estimated 8.4 million users by 2029 demonstrate significant growth potential for the online gambling market in Africa.
– Example: The increasing accessibility of smartphones and internet connectivity across Africa is driving the adoption of online gambling, particularly among younger demographics seeking entertainment and gaming opportunities.

2. Regulatory Landscape
– Each country in Africa has its own regulatory framework governing online gambling, ranging from outright bans to legalization with strict regulations.
– Example: South Africa’s online gambling industry is regulated under the National Gambling Act, which permits certain forms of online betting but strictly prohibits others.

3. Mobile Gaming Dominance
– Mobile devices are the primary access point for online gambling in Africa due to limited desktop penetration and widespread smartphone adoption.
– Example: Mobile-friendly gambling platforms and apps cater to the preferences of African users, allowing them to enjoy casino games and sports betting on the go.

4. Sports Betting Culture
– Sports betting is a dominant segment within the African online gambling market, driven by the continent’s passion for sports like soccer and rugby.
– Example: Platforms offering live betting and virtual sports experiences attract a large audience of sports enthusiasts seeking to wager on their favorite teams and players.

5. Challenges and Opportunities – Infrastructure limitations, varying internet speeds, and regulatory complexities pose challenges to online gambling operators in Africa.
– Example: Despite these challenges, the growing middle class and increasing disposable income in many African countries present lucrative opportunities for online gambling companies to expand their operations.

6. Localized Marketing Strategies
– Successful operators in Africa employ localized marketing strategies that resonate with diverse cultural and linguistic preferences across different regions.
– Example: Tailored promotions, partnerships with local influencers, and customer support in native languages enhance user engagement and trust.

7. Responsible Gambling Initiatives
– As online gambling grows in popularity, there is a need for responsible gambling measures to mitigate potential social risks.
– Example: Some operators collaborate with NGOs and regulatory bodies to promote responsible gambling practices, including self-exclusion options and education on problem gambling.

Understanding these aspects of the online gambling industry in Africa is crucial for stakeholders looking to capitalize on the region’s market growth while navigating regulatory complexities and addressing the diverse needs of African players. By leveraging mobile technology, embracing local preferences, and promoting responsible gambling, online gambling operators can establish a sustainable presence and contribute to the industry’s positive evolution in Africa.

M-pesa a key mobile money payment provider in Africa acquired licence to operate in Ethiopia.  

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Safaricom Ethiopia through its newly established and wholly owned subsidiary; Safaricom M-PESA Mobile Financial Services PLC (Private Limited Company) received the Payment Instrument Issuer License from the National Bank of Ethiopia that enables it to avail mobile financial services to its customers under the trademark M-PESA.

Prior to issuing the license, The National Bank of Ethiopia amended the National Payment Systems Proclamation to provide the necessary regulatory framework for foreign-owned telecom operators to provide Mobile Financial Services (MFS) in Ethiopia, done in consultation with the industry players in the country.

“We are delighted to receive the license to establish M-Pesa and start providing Mobile Financial Services to our customers. M-Pesa comes with a tested and proven track record of enabling financial inclusion in Africa, provides services to more than 51 million customers across seven countries in Africa with a safe, secure, and affordable way to send and receive money, top-up airtime, make bill payments, get short-term loans and much more. We would like to extend our gratitude to the Government of Ethiopia, the Ministry of Finance, and the National Bank of Ethiopia for the support and guidance which will allow us to contribute our share to the efforts of the Government of Ethiopia fast tracking Digital Inclusion and promote innovation outlined in the Digital payments Strategy 2025.” says Anwar Soussa, CEO of Safaricom Ethiopia.

M-Pesa is Africa’s most successful mobile money service and the region’s largest fintech platform both for the banked and unbanked due to its safety and convenience.  It also provides financial services to millions of people who have mobile phones, but do not have bank accounts, or only have limited access to banking services.

In compliance with the applicable legislation in Ethiopia, the subsidiary of Safaricom Telecommunications Ethiopia was set up with a 50 million Birr initial capital and will offer mobile financial services under the brand M-PESA by the second half of 2023.

This is great for the Ethiopian igaming industry accessing the most known mobile money provider across sub-Saharan Africa to its sports betting facet.

Source: Safaricom Ethiopia

The Influence of sports betting on the African Economies

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Betting on sports is currently the most popular form of gambling in Africa. Adults and young locals are particularly fond of wagering on European football, e.g., the English Premier League, Bundesliga, Serie A, and events like the World Cup. Other international sports also get a loyal following here, with many watching and supporting cricket, rugby, horse racing, and basketball. Sports, particularly the passion for soccer, is the bind for most regardless of their culture, language, religion, status, or political persuasion.

For example, roughly 60 million residents aged 18 to 40 actively bet on sports in Nigeria. According to the same survey, Nigerians bet an average of 3,000 Naira or $15 daily.

According to a South African government survey in 2017, sports betting grew 14% yearly from 2008 to 2016. Today, online sports betting makes up 45% of the country’s gambling market, a completely different picture from ten years ago when casinos had an 80% market share. And it’s the same trend in Southern, Central, East, and West Africa. So, it’s unsurprising that the African gambling industry was worth US$ 3,048.05 million in 2021 and will grow by 6.99% until 2030.

Betting on a $3bn gambling market and a dynamic African economy

While gambling and betting laws are contested issues in most parts of Africa, many benefit from its operations. Stories and anecdotes from the region reveal that many see the growing betting industry as a source of income. As betting grows, the economy benefits.

One segment that directly benefits from the industry is the group of small betting shops that often run promotions, including ‘betting points’ for every sports wager. With this regular promo, and during events like the World Cup, their sales go up.

Regional economies also benefit through a boost in employment opportunities. The sudden surge in betting companies has provided locals with employment options, with thousands of Africans working for local and foreign companies. Aside from direct employment, betting companies create jobs by allowing locals to become agents and run their betting outlets. There are partnerships and sponsorships also that benefit other stakeholders. For example, a few European bookmakers have partnered with the Nigeria Football Federation, while Bet9ja was a title sponsor for the Nigerian National League. The same bookmaker has a million-dollar partnership with Big Brother Naija, a popular reality TV show.

African sports betting is unique in that it grows not in isolation but in step with other industries, particularly IT, advertising, and banking. As a result, there’s a symbiotic relationship between the sectors as stakeholders, each benefitting from the other. And some even argue that sports betting has given more in return.

 South Africa

The South African betting market contributes to the region’s economy, which can exceed $2.3 billion by the end of 2023. It’s a significant number since South Africa’s GNP is the third highest in the region. Moreover, with a bigger share per capita, local bettors have more regional purchasing power, allowing them to bet more significant amounts in online sportsbooks and betting shops.

Nigeria

It’s the same story with Nigeria, Africa’s second-biggest gambling market. According to auditing firm PwC, the Gross Gaming Revenue in the country was $58 million in 2018, and at that time, the team projected that it would rise by 16% over five years. But in 2020, it moved past the  $443 million mark. The massive growth of gambling in Nigeria started in 2004 when the ban was lifted.

Kenya

Kenya is another African country with a regulated betting industry. However, its growth slowed down with the introduction of restrictive tax laws. The Kenyan government introduced a 20% tax on bets and a 15% tax on the GGR. While it may benefit tax collections, it eventually backfired, with many operators leaving the Kenyan market.

In other African countries, sports betting’s contribution to their economies is not substantial or clear-cut due to strict laws and regulations. As mentioned, online gambling is illegal in 38 countries, and they still rely on colonial legislation.

 What’s ahead for sports betting and the African economy?

With these mindboggling data on bettors’ activities and revenues, it’s unsurprising that many African countries are looking to tighten tax laws and regulations and generate more revenues from the industry. As betting grows, so will its effect on the regional economy. So, the challenge for the governments and operators is finding a mutually beneficial arrangement for taxation.

And there are the social costs of sports betting, too. As one Uganda-based analyst suggests, the growth of sports betting “threatens to push young men and women into its fatal depths.” The government must consider the growing importance of betting to the African economy.

Source: African Business Communities

iGAMING SHOWS YOU SHOULDN’T MISS THIS YEAR

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We kicked off with a banger at ICE London in February which was one of the biggest Clarion events show we have attended so far, the previous one wasn’t so productive following its absence during covid-19 times and then postponements that forced some tier-one companies to cancel their attendance, nevertheless, we attended, this was followed by SBC summit North America and then Last week headliner by the Casino Beats summit which took place at the Intercontinental Hotel in St Julian’s, Malta.

So, what next after Casino beats? If you are looking to expand your knowledge, check out new products & services, get new clients, explore new trending technology innovations, and make new connections there are a couple of similar events to look out for as mentioned below;

  • Global Gaming Expo Asia (G2E Asia) is renowned as a key gaming and entertainment business hub across the continent. It is a must-attend marketplace for the Asian gaming-entertainment industry, offering a one-stop platform for industry professionals to network, forge fresh connections, source new products and solutions, and gain a deeper insight into the latest global industry trends. Every year, over 95% of Asian casino operators attend G2E Asia to look for cutting-edge products and solutions and gather upcoming industry trends. G2E Asia is the ideal hub where professionals network and conduct business. It will take place from the 30thof May to the 1st of June, 2023 at Marina Bay Sands, Singapore

  • SBEA, the 8th Annual Sports Betting East Africa+ Summit will be taking place from 13 – 14 July 2023 at Kabira Country Club, Kampala, Uganda. Sports Betting East Africa+ has been vital summits and exhibitions for African operators, regulators, manufacturers, payment and software providers, and other stakeholders to meet, share experiences, see the very latest gaming innovations and contribute to the overall development of the gaming industry across the region for the past 7 years. https://www.sportsbettingevents.com/sbea

  • Canadian Gaming Summit is the premier annual conference and trade show for gaming and betting professionals that offers the leading platform to network, share ideas and conduct business with key industry stakeholders from Canada and beyond. It will take place from the 13th– 15th of June 2023 at Metro Toronto Convention Center, Toronto, Canada. https://sbcevents.com/canadian-gaming-summit/

  • The All-American Sports Betting Summit presents a unique opportunity for businesses to expand their network, learn about emerging market opportunities, and engage with C-level professionals in the industry. Over three days, the summit will bring together key speakers, including leading authorities, operators, investors, and advisers from the gaming ecosystem, to share insights on the latest regulatory updates, the current state of the U.S. gaming market, and emerging trends within the industry. It will take place from the 27th– 29th of June, 2023 in San Diego US. https://www.eventus-international.com/aasbs

  • iGB L!VE 2023, is the only show that connects and celebrates the entire gaming community. Connect with 6,000+ of the industry’s best Affiliates, Suppliers, and Operators and take your iGaming business to the next level.  From 11th July 2023 – 14th July 2023 in RAI Amsterdam, Netherlands. https://www.igblive.com/igb-live-2023-register-interest

  • SiGMA Asia.With an eye toward new horizons, the SiGMA Group heads to Manila – connecting the sharpest minds in the sector, and bringing our vast network in the West closer to Asian suppliers, operators, and affiliates. From 19th July 2023 – 22 July 2023 Manila, The Philippines. https://sigma.world/asia/

 

  • SBC Summit Barcelona is a leading global betting and iGaming show with a comprehensive high-level conference, a program of major product launches, and a 300-booth expo. From 19th September – 21st September 2023. https://sbcevents.com/sbc-summit-barcelona/

 

  • Balkan Entertainment and Gaming Exhibition (BEGE Expo).BEGE is a meeting place, marketplace, debating forum, networking, and social hub for the gaming industry involving the demand and supply side, regulators, third parties, opinion formers, and industry leaders. Annually BEGE gathers more than 5000 visitors from 60+ countries. From 22nd November 2023 – 23rd November 2023 Inter Expo Center, Sofia, Bulgaria.

 

  • Eastern European Gaming Summit (EEGS).EEGS is the annual gaming conference, which keeps you on track with the latest regulatory and technological developments from the gaming and entertainment industry in the European region.

Summary highlights of the Nigerian Sports betting industry

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Yesterday was a weekend mixed with emotions for all Arsenal fans across the world as they lost to Brighton their only ticket to the English Premier League title realm, it’s such football matches that have always made sports very unpredictable, entertaining, exciting, and very profitable on the other hand.

“As the saying goes signed, sealed, and delivered.…… that we did yesterday to the title” As usual let’s take you on another tour in Africa this time we are in Nigeria.

 Nigeria is a West African country bordered to the north by Niger, to the east by Chad and Cameroun, to the south by the Gulf of Guinea of the Atlantic Ocean, and to the west by Benin.  Nigeria is not only large in area, larger than the U.S. state of Texas—but also Africa’s most populous country with a population of over 200 million people so sports in Nigeria is big business.

The Draft 2020 National Sports Industry Policy estimated that the industry could generate 2 trillion Naira ($4.7 Billion) in average annual revenue, provide 5 to 10 million direct and indirect jobs and contribute about 1.5% to 3% of GDP over 10 years. The sports betting industry in Nigeria has enormously contributed to the growth of Nigerian sports, especially football that even some of the betting companies offer odds on matches played in the Nigerian Professional Football League (NPFL). But the majority aren’t because they are still skeptical or cautious about the competitive nature of the NPFL.

With over 52 licensed sports betting companies – Bet9ja, NairaBet, BetKing, Betway, Betpawa, Sporty Bet, Winners, and 1xBet are some of the key players fighting to have the biggest shares of the market where over 60 million Nigerians aged between 18 and 40 years spend about $5.5m on sports betting daily, or $2 Billion annually which explains the potential of the market even with over 47 licensed sports-books.

Key Highlights

The increasing adoption of technology by betting companies supported by progress in digital penetration across the country is stimulating sports betting among the educated and the middle class with widespread unemployment in has been and continues to be the main reason for increased sports betting.

  • Over 33% of working-age Nigerians have no jobs. Among young people, 63.5%, or over 19 million, are either unemployed or under-employed according to the country’s statistics office.
  • Many people made sports betting a source of their livelihood.
  • Poverty in Nigeria cuts across the young and old, rural and urban dwellers, and men and women. Nigeria has 70 million poor people, over 30% of the population so many have found relief in sports betting and the hope of a big win.

The percentage of those who bet with N500 ($1) to N1000 as against bettors who spend far higher tells you that sports betting is largely fueled by poverty, the state of the economy, and the need for people to make ends meet.

iGaming in Ethiopia

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While rich markets promise healthy revenues, smaller markets have their own appeal. Less competition means there’s plenty of room for new operators to get their foot in the door. With only a handful of domestic operators, Ethiopia is still a wide-open field.

Emerging markets in Latin America and Africa have been one of the biggest stories in iGaming in the past few years. Growing economies and a wave of liberal regulation are creating opportunities for established brands looking to expand as well as new entrepreneurs looking for the right market.

When it comes to Africa, most eyes slide over Ethiopia on their way to countries like Kenya, Nigeria, and South Africa. Kenya and Nigeria have, in some ways, modeled what the Ethiopian market could become in a few years. Both have larger economies (and in Nigeria’s case, a much larger population) but there’s a similar love of sports and betting.

Challenges but Potential: igaming in Ethiopia

Success is possible for online casinos in Ethiopia, but the road to get there is very bumpy. Despite being one of the world’s poorest countries, Ethiopia’s economy has grown by an average of 10% over the last 15 years, and overall poverty levels have been decreasing, however, it still lags behind other African nations that have taken their place on the international iGaming stage. Ethiopia’s GDP per capita ($936 in 2020) is half that of neighboring Kenya, but with a population of over 115 million, there are over twice as many Ethiopians to potentially place a few bets.

Sportsbook operators facing the Ethiopian market would have to count on players betting far less than the average in other regions, though maybe with a higher frequency. This falls in line with the main betting habits that operators can expect from players in this part of the world; a high volume of low-value bets. In Kenya, for example, players wager much less than in European markets but do so a few times a week or even several times a day.

Internet penetration also presents a challenge. Only an estimated 25% of the population is connected to the internet, and less than 40 individuals per 100 have mobile cellular subscriptions. This puts a limit on the number of possible players, though this should be viewed in the context of the country’s sizable population; 25% of 115+ million is still a significant audience.

Recent liberalization in the payments sector is creating more room for decentralized payment options, a positive development in a country where only an estimated 38% of adults 25 and over have an account with a financial institution or a mobile-money service provider.

Gambling Regulations in Ethiopia

Basically, Ethiopia is a classic gray market for online gambling. While land-based casinos and sportsbooks are legal, online gambling in Ethiopia is still in the gray-market stage of its development.

The National Lottery Association is responsible for setting regulations and issuing licenses. Reportedly, there is only one licensed casino, in Addis Ababa, that slot or roulette lovers can go to. That leaves the door open for online casino operators, either domestic or offshore; most potential Ethiopian players simply don’t have many options.

The only lottery is a state monopoly. However, as with casino betting, players aren’t prevented from playing lotteries run by offshore companies.

Ethiopian bettors

The balance between online sports betting and online casino gaming tilts decidedly in the former’s favor.

Sports bettors — an estimated 60% of the country’s gambling audience — usually log on to local online sportsbooks or online branches of land-based bookmakers. Casino players, without any domestic options, frequent offshore platforms, often looking for a Curaçao license to verify the brand can be trusted.

A gambling license from Curaçao will let your casino cooperate with financial institutions and leading software developers, as well as give it legitimacy in the eyes of the players.

It’s even possible that Ethiopian bettors prefer the Curaçao license to that of the country’s official regulator. While the charges were eventually dropped, several members of the National Lottery Association were accused of corruption in 2015.

As yet, there are only a handful of domestic operators. Some of the most popular local sportsbooks are Harifsport, Hulusport, Axumbet, Bestbet, and Gihon Betting.

Ethiopian punters primarily bet on football, but tennis, basketball, and (surprisingly) ice hockey can all be found on Ethiopian sportsbooks. Cricket, boxing, and MMA are also popular. European leagues like the Champions League, the Premier League, and Bundesliga all have their odds displayed on the front page of Ethiopian betting sites, and scrolling further down will yield even more worldwide options.

As always, localization is key. Most betting sites will be available in the local language, Amharic, as well as in English. Some sites offer other languages, such as Turkish or Portuguese, as well.

As mentioned above, operators would have to adjust their business model and expectations to players’ average income. With a GDP per capita of just over $900, Ethiopians simply don’t have much disposable income, and as such, the average bet will inevitably be lower.

Botswana gaming industry

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Botswana is a landlocked country in southern Africa with a landscape defined by the Kalahari Desert and Okavango Delta with a small population of 2.3 million, the country was annexed by Great Britain in 1885 and remained a colony until 1966. On the 30th of September of that year, the first general elections took place and marked the establishment of the Republic of Botswana. The country’s gaming industry is famously known for its brick-and-mortar casinos. Most of them are housed by hotels or resorts making them a popular destination for both locals and tourists.

Casinos

Most casinos open for 24 hours while others open for limited hours. Common casino games just like in most casinos worldwide are blackjack, bingo, Baccarat, Roulette, poker, and slot machines. Plus, almost every casino in Botswana offers live poker games. Casinos in Botswana are majorly clustered in two popular towns–Gaborone and Francistown. Gaborone Sun Hotel and Casino is the largest casino found in Botswana. It is located within the Grand Palm Hotel Casino Convection resort with its doors open 24/7.

The Sediment and CrestaThapama Hotel is a renowned casino located in Francistown. The casino is open for a limited time—11 am to 2 am. Other licensed physical-based casinos include Syringa Casino, King’s CasinoMarang Hotel and Casino, Moonlite Casino, Menateng Casino, Sedibeng Casino, and Letsatsi Casino. Sun International Group ran most of these casinos.

Regulation

The industry is regulated by the Gambling Authority which exists as an entity under the Ministry of Investment, Trade, and Industry (MITI). According to the Gambling Authority of Botswana, the industry will have a strong external focus with a market that is largely outside Botswana’s borders by the year 2036. The authority affirms that this will be realized through an economy that is diversified, competitive, and private-sector-led, with sustainable business opportunities. This intent is further supported by the National Development Plan 11 which aligns with the national vision and commits to developing diversified sources of economic growth as one of the priority areas in the long term. Vision 2036 aims to transform Botswana from an upper-middle-income country to a high-income country within the next 15 years. This Vision identifies the following four key Pillars as the foundation of the principles it espouses: Sustainable Economic Development, Human and Social Development, Sustainable Environment, and Governance, Peace, and Security.

The Ministry of Investment, Trade, and Industry contributes to the Vision 2036 pillar ‘Prosperity for All’ and the NDP 11 ‘Economy and Employment’ thematic area. Therefore the Ministry drives policy formulation and strategies that seek to diversify the national economy through the creation of a conducive business environment, and diversified industries in addition to creating sustainable employment for Batswana by facilitating domestic and foreign direct investments. The Ministry also promotes the development of an entrepreneurial culture. These priority areas seek to address key national challenges such as poverty, unemployment, income inequality, and slow economic growth. Given the fact that the Authority is a regulator, its role in this transformation agenda is effectively facilitating the growth of the gaming industry. A position that was endorsed by both the NSO and the MITI.

Sports betting opportunity

As mentioned earlier the industry is occupied mainly by brick-and-mortar casinos with a few betting companies and the majority of international online sportsbooks that avail their offerings to this country meaning regardless of their population being small it’s a sweet heaven for small sportsbooks that would like to expand into Africa as a starting nest. Less investment reasonable business opportunity

By Najib Balinda attributed to the Gambling Authority of Botswana