Five African nations are competing in the 2022 FIFA World Cup and it is anticipated that an incredible 86% of the continents’ population in Sub-Sahara alone will be tuning into the matches, a new Geo poll study says. Sports-mad Africans from all other states in Africa are no exception too. Africa is home to world-class athletic champions, Safari Rally enthusiasts, and rising international rugby, football, tennis and other key games players.

Football is the most popular spectator sport in the continent which is why it’s an up rapid bets seasons for all sports-books in Africa just as it is for the rest of the world and mostly the US. That being said it’s key for most African sports-books to have aligned their offerings for the tournament to best suit the needs of most bettors mostly by plugging in the best CRM solutions to help them acquire more new bettors, awakening dormant ones and retaining existing ones, which is why all of us at SCCG management would like to re-emphasize reaching out to our partner client ““   if you haven’t already to make sure you don’t miss out on the juice.

Additionally, they’re key highlights to see out on this magnificent 2022 World cup as it’s unique in so many ways;

  • Senegal one of African football giants in the football arena is among the second group of teams to play on the 21st November after the opening by Qatar on the 20th which most likely will keep all Africans excitement for the tournament at the best high as a win is likely inevitable.
  • It will be the last World Cup to feature 32 teams before it’s expanded to 48 teams in 2026.
  • First time the tournament has been held in the Middle East – Qatar making it easier for many Africans to attend the tournament as Qatar is visa free to so many African nations.
  • First time the tournament to be held during winter season for most European countries and the UK making it a perfect time to explore the gaming industry before or after the tournament.

Unlike all other previous World cups this one has come in a time when most African countries’s internet and mobile phone penetration are at their best high following the over 24 months lockdowns during covid-19 pandemic paving way for more bets to be placed across the continent than before.

Football makes up a huge proportion of the international online sports betting market, especially in European nations like Germany, France, Italy, Spain, and the UK. In fact, up to 90% of all sports wagers in the UK are placed on football. In Europe, even the most casual football fan will place a bet on the World Cup so will in Africa.

According to Sportradar one of the world’s leading sports data providers, bets on the World Cup totaled approximately €136 billion in 2018. The UK alone experienced a 50% upsurge in gambling activities from the 2014 World Cup to the 2018 World Cup. In fact, each game in 2018 experienced an average betting turnover worth €2.1 billion.  This year, that number is likely to be absolutely smashed as this is the first opportunity for American football fans to bet online, following the supreme Courts 2018 ruling that legalized sports betting. Plus, with “soccer” now more popular than ever in the States, we could see an all-time record which growth are largely expected to double across the African continent as well interms of bets turnover making the continent the new kid on the block to explore.

Conclusion: Reach out to us if you’re a sportsbook looking to expand or explore the African sports betting industry and we vanish you with feasibility market reports about any African market, assistance with license application & acquisition, partnerships or any other key needs in the African gaming industry.

By Najib Balinda

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