SCCG and Genius Gaming Consult Enter into Business Development Partnership for Africa

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Stephen Crystal, Founder and CEO of SCCG Management announced a business development partnership with Genius Gaming Consult of Kampala, Uganda, for the gaming market in Africa.

SCCG and Genius Gaming Consult enter into business development partnership for Africa

Crystal said of the announcement,

“We are extremely proud to be partnering with Mr. Najib Balinda, Genius Gaming’s Chief Business Development Officer – Africa, and their extended team. This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the Casino Gaming, iGaming and Sports Wagering sectors within Africa. With a market whose revenue is expected to grow from USD 3B today, to USD 5B by 2030, largely concentrated in South Africa, we see tremendous opportunity for government regulated industry growth throughout the continent.”

With the collaboration of SCCG Management and Genius Gaming Consult, focusing on the growth and extension of regulated Gaming and iGaming for Africa at the B2B level, we are able to provide tremendous value to operators and suppliers who share this vision. Our ability to deploy turnkey services regionally, allow us to immediately add value to our business partners, including:

  • Feasibility Market Reports and Business Plans
  • License Application and Acquisition Support
  • Business Development and Management
  • Talent Acquisition and Placement
  • B2B Partnership Development and Negotiation
  • Due Diligence and Regulatory Reviews
  • Marketing and Advertising Support

This very special partnership between SCCG Management and Genius Gaming Consult allow us to bring the very best capabilities with respect to operations, systems, technology, platforms and content into Africa’s fast growing, high value Casino and iGaming markets.

ABOUT GENIUS GAMING CONSULT

Genius gaming consult (GGC) is a consulting firm servicing the gaming/gambling industry across Africa.Our services primarily include feasibility market report, B2B/B2C business development & management, operations setup/expansion, partnership setups, marketing and advertisement, license application and acquisition to sports betting, Casinos, Lotteries, Bingo & Esports operators, software & sports data providers, Slot machine manufacturers & service providers, investors, regulatory bodies and governments.

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About SCCG Management

SCCG specializes in sports betting and data, developing worldwide brands, representation before governmental agencies for complex regulatory matters, intellectual property, and strategic business development within international, land-based casinos, internet gambling, gaming, esports, and entertainment markets.

https://sccgmanagement.com

Contact

Stephen A. Crystal

Mobile/WhatsApp: +1 702-427-9354

Email: Stephen.Crystal@sccgmanagement.com

Social Media: https://www.linkedin.com/company/sccg-management

SCCG and Uganda’s Genius Gaming Consult sign Africa-oriented business development partnership

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Gaming and sports betting consultancy SCCG Management announced Monday a business development partnership with Genius Gaming Consult of Kampala, Uganda, for the gaming market in Africa.

Confirming the news, Stephen Crystal, Founder and CEO of SCCG, said: “We are extremely proud to be partnering with Mr. Najib Balinda, Genius Gaming’s Chief Business Development Officer – Africa, and their extended team. This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the Casino Gaming, iGaming, and Sports Wagering sectors within Africa.”

Crystal cited projections that argue the African market, largely concentrated in South Africa, could grow from $3 billion today to $5 billion by 2030. “We see tremendous opportunity for government-regulated industry growth throughout the continent,” SCCG’s CEO added.

Through the collaboration of SCCG Management and Genius Gaming Consult, focusing on the growth and extension of regulated Gaming and iGaming for Africa at the B2B level, both parties would be able to provide “value” to operators and suppliers who “share this vision.” SCCG’s ability to deploy turnkey services regionally also allows it to “immediately add value” to business partners.

This includes areas such as feasibility market reports and business plans; license application and acquisition support; business development and management; talent acquisition and placement; B2B partnership development and negotiation; due diligence and regulatory reviews; marketing and advertising support.

“This very special partnership between SCCG Management and Genius Gaming Consult allows us to bring the very best capabilities with respect to operations, systems, technology, platforms, and content into Africa’s fast growing, high-value Casino and iGaming markets,” the parties concluded.

SCCG Management partners with Genius Gaming Consult for African gaming market

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The focus of the partnership will be to grow and expand regulated gaming at the B2B level in Africa.

A business development partnership between SCCG Management and Genius Gaming Consult (GGC) will look to develop iGaming in Africa. With B2B expansion and growth, SCCG will provide GGC with turnkey services and a plethora of options.

Steven Crystal is the Founder and CEO of SCCG Management, Crystal said: “We are extremely proud to be partnering with Mr. Najib Balinda, Genius Gaming’s Chief Business Development Officer – Africa, and their extended team.”

He continued: “This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the Casino Gaming, iGaming and Sports Wagering sectors within Africa.”

Genius Gaming Consult is a consulting firm that services the gaming/gambling industry across Africa. The company’s primary services include feasibility market report; B2B/B2C business development & management; operations setup/expansion and partnership setups.

The company also deals in license application and acquisition to sports betting, casinos and lotteries.

SGGC will provide Genius Gaming Consult with services such as talent acquisition and placement, marketing and advertising support, and more.

Crystal went on to say: “With a market whose revenue is expected to grow from $3bn today to $5bn by 2030, largely concentrated in South Africa, we see tremendous opportunity for government regulated industry growth throughout the continent.”

In April of 2022, GGC announced another partnership with 888 Holdings. Named 888Africa, the new operator will launch four regulated markets on the continent. Christopher Coyne will serve as 888Africa’s CEO. He was formerly with the Stars Group.

Coyne said: “We are delighted to launch alongside 888. Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”

888 Holdings Chief Executive Itai Pazner added: “We are very excited to establish 888Africa alongside such an impressive roster of industry talent.”

888Africa to establish African joint venture

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It’s Africa calling for a quintet of gambling industry veterans who have announced a new joint venture with online giant 888.com.

Named 888Africa, the new operator will launch in four, still to be confirmed, regulated markets on the Mother Continent, offering 888 brands on a third-party platform that will be specifically designed and tailored for local punters.

The five pioneers comprise three former top executives of the Stars Group—Christopher Coyne, ex-Chief Marketing Officer; Andrew Lee, one-time MD of the group’s sportsbook; Ian Marmion, former Trading Director—and Alex Rutherford, ex-Editec Online, with Helen Scott-Allen, ex-CFO of Premier Bet.

888.com has invested a minority stake in the new African venture, with the option to buy the company outright.

Coyne, who will serve as 888Africa’s CEO, said: ““We are delighted to launch alongside 888.

“With our team of experienced professionals and significant knowledge of the African markets, it is our ambition to build the business towards market-leading positions in selected regulated markets across the region.

“Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”

Added Itai Pazner, Chief Executive of 888 Holdings: “We are very excited to establish 888Africa alongside such an impressive roster of industry talent.

“This new joint venture will launch 888’s world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market.

“The structure of this deal enables the group to invest in a strong business with high growth ambitions, without distracting focus from our core business and key strategic markets.

“We look forward to being a part of 888Africa’s journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the Group in the future.”

Kenya to launch new range of gaming advertising restrictions

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Legislators in Kenya could soon be asked to vote on a raft of proposals that would look to limit the ability of the nation’s sportsbetting and gaming firms to advertise their wares over local broadcast media channels such as radio and television.

The Parliament of Kenya used an official Friday press release to assert that its Communication, Information and Innovation Committee is currently considering whether to add several amendments to the nation’s Gaming Bill of 2019 in an effort ‘to arrest the runaway emergence of betting and gaming propagated’ across the country’s broadcast media channels. The body disclosed that these deliberations are being led by Marakwet West representative William Kisang and will include engagement with multiple industry stakeholders and regulators such as the Communication Authority of Kenya and the Betting Control and Licensing Board (BCLB).

Rapid revolution:

The drive to limit the appearance of gaming and sportsbetting-related television and radio advertisements comes only two months after Kenyan President Uhuru Kenyatta (pictured) signed off on a measure that more than halved operators’ blanket tax rate to 7.5%. This was soon followed by a move from the BCLB that allowed such enterprises to begin advertising their wares subject to a range of time and message constraints.

Attached anxieties:

However, the Parliament of Kenya declared that many of its members have since become concerned about the ‘harmful effects’ such commercials could be having on ‘unsuspecting Kenyans’ and the nation’s children. The body furthermore stated that some of these representatives are now subsequently arguing that any new rules on advertising from the BCLB should be obliged to ‘harmonize with the provisions of the programming code and classification’ set by the Communication Authority of Kenya and encompass more strict watershed provisions.

Read a statement from the Parliament of Kenya…

“In what may appear to be a late discovery by regulators that broadcast stations have taken advantage of a gap within the multi-agency sector regulating regime, the Communication Authority of Kenya has now called for a multi-agency approach in addressing these issues on a continuous basis.”

Extensive evaluation:

The members of the Communication, Information and Innovation Committee are furthermore due to take evidence from the Media Council of Kenya, which regulates the ethical conduct of journalists and media practitioners, as well as the Kenya Film Classification Board before deciding on what steps to take. Their recommendations could then be inserted as amendments into the Gaming Bill, which is simultaneously undergoing a long-awaited parliamentary review that could well result in a complete regulatory overhaul and higher licensing fees alongside the establishment of a national lottery and a supreme watchdog.

ICE London gaming trade show returns this week for first time since 2020

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The world’s largest annual gaming industry trade show, ICE London, returns this week for the first time in more than two years.

Last held in early February 2020 – the last major trade show before the COVID-19 pandemic put the industry on hold – this year’s event will run from 12 to 14 April at ExCeL London with the conference, ICE VOX, running from 11 to 14 April.

The show had originally been scheduled 1 to 3 February but was postponed at the request of exhibitors due to concerns over the Omicron variant of COVID-19.

According to organizer Clarion Gaming, ICE London 2022 will feature more than 450 exhibitors, 160 speakers and representatives from 55 countries around the world.

“Reflecting on where the industry is two-years down the line, it is clear how much impact COVID has had on the land-based sector – in many countries the first to be forced to close and the last to be permitted to open,” said Clarion’s Managing Director – Gaming, Stuart Hunter.

“The return of in-person events could not have occurred soon enough. There’s something really positive about being able to sit down with colleagues, to share a drink or a meal and to talk face-to-face about opportunities, solutions, collaborations and what the industry does in order to rehabilitate and recover. This is a people industry and people-based sectors thrive on the oxygen of social interaction. Data from the events industry confirms that every returning exhibition has come back in the region of 30% smaller than its pre-pandemic version.

“My aspiration is for our customers to leave ExCeL London in a positive, upbeat and confident mood, equipped with all of the ideas, energy, imagination and determination to put the last two years behind them and plan for a prosperous future. ICE London remains the event where ideas are formed, new strategies formulated and where the future is written.”